Open Source Startup Marketing: Initial Steps

As innovative open source startups gradually grow ambitious enough to start thinking about an enterprise-class client portfolio, marketing becomes more of a pressing priority. My observation is that marketing is overwhelmingly regarded by open source geeks (an accolade I aspire to myself despite my sub-standard code-fu) as either superfluous nonsense-ridden hand waving, as arcane dark arts taught only in the bowels of the netherworld, or somewhere in between.  read more »