A billboard -that advertises a famous brand name of Fast Food services in Egypt- caught my attention via offering the Bikini sandwich!

I wonder according to what perspective they named it so? I don’t think they meant “exposed meat” for example ;P

My two questions are:
1. Any insight? and
2. what do you think?

p.s. The billboard is really in an awful condition. Click this link for a full shoot.

Salaam,
Hicham.  read more »